A clear view of your priorities
A focused assessment of your business, value chain and stakeholder expectations, showing which sustainability issues deserve attention and why.
Business context & priority topics
BaobabADVISORY SERVICESSustainability strategy
Sustainability priorities become meaningful when they connect to the decisions your business makes. We help you understand your context, engage the right people and translate material issues into a focused, workable strategy.
A good fit for
For organisations defining their sustainability direction, refreshing their priorities or aligning teams around a shared plan.
Tangible outcomes
Move from a long list of sustainability issues to a focused set of priorities and a plan your team can use. We shape the outputs around your organisation and agree the scope before we begin.
A focused assessment of your business, value chain and stakeholder expectations, showing which sustainability issues deserve attention and why.
Business context & priority topicsA documented materiality assessment, with the method, evidence, stakeholder input and decisions behind your priorities clearly recorded.
Materiality assessment & supporting evidenceAgreed strategic priorities, objectives and measures that connect sustainability to your commercial direction and operational realities.
Strategic priorities & objectivesA practical action plan with workstreams, responsibilities, milestones and indicators, so your team knows how to deliver and track progress.
Implementation roadmap & governanceMateriality, made clear
Materiality helps identify the sustainability issues that deserve attention. We help you assess your impacts, understand business risks and opportunities, and choose an approach that fits your strategy and reporting needs.
Follow the relationship
Impact materiality
Identify your significant actual or potential, positive or negative impacts on people and the environment, across your operations and value chain.
A site's water use could reduce the water available to local communities and ecosystems.
Prioritise where to prevent or reduce harm, and where to strengthen positive impacts.
Follow the relationship
Financial materiality
Assess sustainability risks and opportunities that could affect your financial position, performance, cash flows, access to finance or cost of capital over the short, medium or long term.
Water scarcity could interrupt production, increase operating costs or create a case for water-efficient equipment.
Prioritise the risks and opportunities that matter for business resilience and investment.
Follow the relationship
Double materiality
Bring impact and financial materiality together. A topic can be material because of its impacts, its financial effects, or both. Neither perspective replaces the other.
Water use may affect local communities while water scarcity creates costs for your business. Either perspective can make the topic material.
Build priorities that reflect significant impacts alongside business risks and opportunities.
The assessment combines evidence, stakeholder perspectives and a documented method. The result is a reasoned set of priorities your team can explain.
Connect it to your reportingFrom priorities to action
We bring structure to the decisions, involve the people who need to make them and connect each stage to a useful next step.
Review your business model, value chain, existing initiatives and stakeholder expectations. Agree the purpose, scope and level of detail the work needs.
Key milestoneA shared brief and a clear picture of where you stand.
Identify and assess relevant impacts, risks and opportunities. Combine stakeholder insight with evidence and agree the rationale behind your priorities.
Key milestoneA documented assessment and a focused set of priorities.
Work with leadership and the teams who will deliver the strategy. Define objectives, explore possible actions and consider resources and trade-offs.
Key milestoneAn agreed strategic direction, with objectives and proposed measures.
Translate the strategy into sequenced actions, owners and milestones. Set indicators and review arrangements that fit your existing management processes.
Key milestoneA practical roadmap and a team ready to take it forward.
Benefits
A useful strategy helps your organisation make choices, coordinate action and adapt. We help turn sustainability into something your business can put to work.
Focus time and budget on the issues with the strongest relevance to your business and its impacts, instead of spreading effort across disconnected initiatives.
Give leadership, finance and operational teams a shared direction, with clear responsibilities and a practical understanding of what needs to happen next.
Connect sustainability issues to your operations, dependencies and longer-term plans, helping you identify vulnerabilities and opportunities to create value.
Link your ambitions to actions, evidence and measures of progress, giving customers, investors and your own people a clearer basis for trust.

Connected expertise
A little more clarity
Starting from scratch or building on existing work, we shape the approach around your business.
Talk it through with usYes. We begin with your business priorities, existing activities and the questions you need to answer. You do not need a finished data set or an established sustainability team. We agree a manageable scope, identify information gaps and build a practical starting point with you.
That depends on your reporting requirements and what you need the assessment to do. Double materiality considers both your impacts on people and the environment and sustainability-related financial risks and opportunities. We help you choose an appropriate approach and level of detail. A topic can be material from either perspective, or both.
We agree whose perspectives are relevant and the most useful way to hear them. This can include interviews, workshops, surveys or existing research. Stakeholder input informs the assessment alongside evidence about impacts, risks and opportunities; it is not simply a vote on which topics are most popular.
We can review your existing strategy, test whether its priorities still reflect the business and refresh selected areas. That might mean updating the materiality assessment, strengthening objectives or making the implementation plan more practical. We build on useful work you already have.
We involve the people who will deliver it and consider responsibilities, resources and dependencies while the strategy is being developed. The roadmap connects priorities to actions, owners, milestones and indicators. We also agree review arrangements so the plan can evolve as your business and circumstances change.
Yes. The assessment, objectives and progress measures can provide a useful foundation for reporting. We document the work so relevant evidence can be reused, while checking what your chosen reporting standards require. Preparing disclosures and a full report can be included as a connected service.
A conversation is a good beginning
A first strategy, a fresh assessment or a plan that needs to work harder. Tell us where you stand, and we’ll help you define a practical next step.