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Sustainability consulting.
Grounded in your business.

About us

Rooted in purpose.
Built for lasting change.

We help organisations make sense of sustainability and turn their commitments into meaningful, lasting action.

Explore our approach
A name with meaningBaobab Advisory Services tree emblem

Strong roots.
A lasting perspective.

BAOBAB ADVISORY SERVICES

Our purpose

Root sustainability in the business, so it supports growth

What guides us

Our mission
To help organisations turn sustainability priorities into practical action through specialist advice that supports their business and strengthens their teams.
Our vision
A future where sustainability is part of everyday business decisions, helping organisations grow responsibly and create lasting value for people and the environment.

Sustainability touches every part of an organisation. Finding a clear way forward should not mean losing sight of the business itself.

Running a business means balancing customers, people, costs and growth. Sustainability brings further expectations, reporting obligations and decisions into an already demanding agenda. Staying compliant and ambitious should be possible without losing focus on your core business.

Time, budget and internal capacity all have competing demands. We help you focus on what is required, where action will make a difference and how to move forward without creating unnecessary work for your team.

We bring the specialist expertise and hands-on support to clarify requirements, organise the evidence and turn priorities into practical plans. By building on existing processes and agreeing responsibilities early, we help you make progress while keeping the demands on your people minimal.

The baobab is our reminder to think beyond the immediate task: establish strong foundations, adapt to changing conditions and build something that lasts.

Who we are

Experienced advisers.
A boutique approach.

Our base
Belgrade, Serbia
Where we work
Globally, with a focus on Europe & the United States
Our background
Former Big Four consultants
Sectors
Manufacturing, banking, pharmaceuticals, trade, transport, agriculture and construction, among others.

Baobab Advisory Services is a boutique sustainability consultancy based in Belgrade, Serbia. We work with organisations around the world, primarily in Europe and the United States.

Our team brings together former Big Four consultants with extensive experience in sustainability strategy, reporting, greenhouse gas accounting, decarbonisation and climate risk.

Our consultants have worked across manufacturing, banking, pharmaceuticals, trade, transport, agriculture and construction, among other sectors. That experience includes SMEs and large enterprises, with different levels of complexity, resources and sustainability maturity. It helps us recognise where a detailed assessment is needed and where a focused, practical solution will do more for the business.

We bring the discipline of that experience to a close working relationship: structured analysis, careful documentation and advice that connects to the decisions your business needs to make. The depth and pace of each engagement are shaped around your organisation.

The baobab tree, central to our brand, reminds us how to approach our work: build strong foundations, adapt to changing conditions, and create lasting value. We put that philosophy into practice by grounding decisions in sound analysis and equipping your team with the knowledge and confidence to move forward. The result is work designed to stay relevant and useful as your business grows, priorities evolve, and new challenges emerge.

Explore our expertise View case studies

Why choose us

Senior expertise.
A personal approach.

Choosing an adviser is about how the work gets done and what it makes possible for your business. We combine specialist judgement with a close working relationship, turning sustainability priorities into support you can use.

Big Four experience, boutique attention
Senior-level expertise and rigorous consulting standards, combined with the responsiveness and close working relationship of a specialist advisory firm.
Business-first sustainability
We understand that sustainability has to work alongside commercial priorities, operational realities and available resources — not compete with them.
The right level of complexity
Not every challenge needs a major transformation programme. We know when deeper analysis is necessary and when a focused, practical solution will create more value.
Capability that stays with you
We aim to strengthen your team’s knowledge and confidence, not create long-term dependence on external consultants.

01 / Your day-to-day business

Progress that fits your business.

Less disruption. More progress.

A sustainability project should move your business forward without taking over the working day. We begin with the decision, deadline or deliverable you need, then agree a focused scope, realistic milestones and the people whose input will make the difference.

We coordinate information requests, work with the processes you already use and make responsibilities clear from the start. Where the same evidence serves several needs, we organise it for reuse. Your team can stay focused on its core work while maintaining visibility over progress and decisions.

  • A focused scope and clear milestones
  • Coordinated requests that respect your team's time
  • Reusable data and documentation

See more. Decide better.

Sustainability work can reveal more than a reporting figure. Understanding where emissions arise, which activities depend on particular resources and how climate risks could affect operations helps you see the connections between environmental issues and everyday business decisions.

We bring those connections into focus through proportionate analysis, clear assumptions and an honest view of data limitations. Together, we identify the questions worth investigating and the actions worth prioritising. The result is a clearer basis for allocating resources, comparing options and deciding where further detail will add value.

  • A clearer view of operations and dependencies
  • Risks and opportunities linked to business decisions
  • Priorities supported by documented assumptions

02 / External expectations

Be ready for the next conversation.

A customer request, a reporting deadline or an investor review each calls for a different response. We connect the requirement to the evidence and action your business needs.

How Baobab supports tender and supplier requirements, regulatory readiness, and investor and lender discussions.
When you need to…How we helpWhat you gain
Tender & supplier readiness

Open doors to new business.

A customer or tender asks for emissions data, policies or evidence of progress, and your team needs to respond clearly and credibly within a commercial deadline.

We review what is being requested, bring together existing evidence and identify the gaps that need attention. We help prepare consistent questionnaire responses, supporting documentation and practical improvement plans, so your commercial team can explain your position clearly and reuse the work in future assessments.

A more organised response to customer expectations, less repeated work and a stronger evidence base for pursuing opportunities and maintaining important business relationships.

Regulatory confidence

Fewer surprises. More confidence.

Reporting expectations are changing, responsibilities are unclear or a deadline is approaching. You need to understand what requires attention and how to prepare without overwhelming the business.

We help assess the sustainability requirements relevant to your organisation, review the data and processes already in place and set out the gaps. From there, we agree priorities, responsibilities and a preparation plan, with documented methods and evidence that support a more consistent reporting process.

Earlier visibility of gaps, clearer ownership and a manageable plan for preparation, helping your team reduce last-minute pressure and respond to requests with greater confidence.

Investor & lender readiness

Ready for investors. Ready for growth.

A financing discussion, investment process or company assessment brings detailed ESG questions. Your team needs reliable information that explains both the business's current position and its plans.

We help organise sustainability data, document its sources and assumptions, and prepare evidence for ESG questionnaires and due diligence. Where plans or targets need explaining, we connect them to practical actions, responsibilities and business context, helping your team present a coherent picture and address follow-up questions.

Better preparation for conversations with banks and investors, a clearer account of sustainability risks and priorities, and information your team can explain and stand behind.

03 / Beyond requirements

Build trust. Create lasting value.

Trust grows when what you say reflects what you do. We help you connect sustainability communications to documented evidence, explain progress with appropriate context and be clear about the work still ahead. That gives customers, colleagues and partners a more credible view of your commitments.

The work should also lead to practical action. We help identify environmental improvements worth pursuing and involve the people who will carry them forward, with responsibilities, knowledge and ways to track progress that fit your organisation.

For your people
Involve colleagues in shaping practical actions, build their understanding and give them clear responsibilities and the confidence to contribute.
For the environment
Use evidence to prioritise emissions reductions and environmental improvements, assign ownership and track progress against a clear starting point.

Every engagement starts with your priorities and a scope agreed together.

See how we work

A conversation is a good beginning

Let's find your next step.

Tell us where you are, what is changing and where you would like to go. We will help bring the priorities into focus.

Start a conversation